Small Business Legal Guide

Employment Handbook

Working Woman's Guide

Web Guide

Silicon Valley

Lawyers & Courts

Government Documents

• Advertising Policy Statements and Guidance Includes information on advertising on the internet, guide against deceptive pricing, advertising substantiation, industry specific guides and more. From the Federal Trade Commission.
• Frequently Asked Advertising Questions: A Guide for Small Business Guidance on advertising laws from the Federal Trade Commission.
• Marketing Your Business for Success Marketing plays a vital role in successful business ventures. How well the plan you develop markets your business, along with the management and financial management plans, will ultimately determine your degree of success or failure. Workshop from the Small Business Administration.

Web Sites

• 10 Ways to Stretch Your Advertising Budget By Robert W. Bly. Here are 10 ways to get more out of your advertising dollars--without detracting from the quality and quantity of your ads and promotions. In some cases, these ideas can even enhance the effectiveness of your marketing efforts.
• Advertising Mistakes: How to Avoid Them Advertising isn't really all that hard to do. You prepare an ad or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to writhe effective ad copy and by sending it to be published in the wrong publication.
• Top 12 Advertising Mistakes to Avoid Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these huge blunders. From Entrepreneur Magazine.